Digiday

Inside indie agencies’ DSP gripes and the rise of agentic media buying

Independent agencies are pushing back on costly DSP fees as AI agents threaten to reshape how media is bought and who controls ad dollars.

By Digiday

1 min read
Inside indie agencies’ DSP gripes and the rise of agentic media buying
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights