Digiday

Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies

Forrester's Wave study assessed 12 agency groups for their current offerings and strategies, and found diminishing differentiation among the largest of them.

By Digiday

1 min read
Media Buying Briefing: Forrester’s Wave report finds growing homogeneity among the 12 biggest agencies
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