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Pastor Talarico, 3 Billion Views, and $56 Million on Broadcast: How James Talarico’s Team Flipped Texas

The U.S. senator-elect's creative director and paid media strategist explain how a Pflugerville state rep turned viral clips into a historic win.

By Adweek

1 min read
Pastor Talarico, 3 Billion Views, and $56 Million on Broadcast: How James Talarico’s Team Flipped Texas
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