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  3. Why an evolving commerce funnel demands unified measurement

Digiday

Why an evolving commerce funnel demands unified measurement

Shoppers no longer need to be in an owned-retailer environment to complete a purchase, prompting brands to fundamentally rethink their retail media strategies. The emergence of new purchasing pathways — especially social and agentic commerce — is leading to environments where discovery and purchase happen simultaneously. With purchasing journeys becoming increasingly non-linear and fragmented, brands […]

Continue with the complete report on the publisher’s website.

Read full article at Digiday
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By Digiday

21 September 2026|1 min read
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Why an evolving commerce funnel demands unified measurement
Why an evolving commerce funnel demands unified measurement
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