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Gen Z is shaping India’s beauty market: prevention first,and going beyond the metros

Subtitle: For this generation, beauty is prevention first with sun protection products seeing a 60% growth among Gen Z shoppers, finds a new report titled ‘Beauty in the age of Gen Z’ by Myntra. Gen Z is changing how India shops for beauty. For this generation, beauty is part of how they show u

By YourStory

1 min read
Gen Z is shaping India’s beauty market: prevention first,and going beyond the metros
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