Adweek

OpenAI Borrows Google’s Playbook and Crashes the GEO Party

With its new Business Hub, OpenAI becomes both the referee and the scorekeeper for brands’ visibility in ChatGPT. Plus, Jensen Huang’s scandal, Meta Muse’s surge in agentic traffic, and a slate of CEO exits.

By Adweek

1 min read
OpenAI Borrows Google’s Playbook and Crashes the GEO Party
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