Digiday

Publishers and buyers are rethinking how to create connections that drive performance in the AI era

The digital advertising ecosystem is being transformed as AI unlocks speed, intelligence and new avenues for growth. But both publishers and marketers are realizing that simply having more monetization capabilities and buying options doesn’t necessarily lead to stronger business outcomes. Partner insights from Google Publisher Connections.

By Digiday

1 min read
Publishers and buyers are rethinking how to create connections that drive performance in the AI era
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