Consultancy Asia

Resilient demand meets more cautious consumers in APAC’s automotive market

Car buyers across Asia-Pacific (APAC) remain comparatively confident about purchasing new vehicles, with China and India driving demand. However, affordability concerns, changing expectations around electric vehicles and greater scrutiny of ownership costs are making buyers more selective, according to Simon-Kucher’s Global Automotive Study 2026.

By Consultancy Asia

1 min read
Resilient demand meets more cautious consumers in APAC’s automotive market
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