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Digiday
Mattel brings Barbie, Hot Wheels to TikTok Shop
Marketing Dive
Oreo refreshes holiday creative with spin on Santa’s milk and cookies
Adweek
OpenAI Borrows Google’s Playbook and Crashes the GEO Party
Digiday
Media Briefing: The IAB finds AI measurement standards elusive for publishers amid platform data gaps
Digiday
Future of Marketing Briefing: Inside Guinness’ go-slow approach to creators
Marketing Dive
Fetch trades views for rewards with brand-backed holiday microseries
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