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Adweek
How Amazon Made a Stronger Partnership Play in Thursday Night Football in Year 5
Digiday
Omnicom said its integration of IPG is nearly done, and the results are starting to show it
Adweek
Omnicom Nabs Coca-Cola’s North America Media Account While WPP Retains Globally
Marketing Dive
Inside Coca-Cola’s marketing transformation amid agency roster shake-up
Adweek
McDonald’s Ends 32-Year FIFA World Cup Sponsorship Amid Marketing Overhaul
Digiday
AI boosts discovery but reviews still seal the deal, new research shows
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