Marketing Dive

Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z

Created by the beauty marketer’s in-house entertainment arm, “The e.l.f.ing Magical Sisters” evokes memories of “Charmed” ahead of Halloween.

By Marketing Dive

1 min read
Campaign Trail: E.l.f. casts spell to deliver Y2K nostalgia to Gen Z
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