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  3. 58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Digiday

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Agentic buying is 2026’s year of the mobile.

Continue with the complete report on the publisher’s website.

Read full article at Digiday
D

By Digiday

24 September 2026|1 min read
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Advertising & Marketing
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
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Industry Events

The world's most trusted B2B event discovery platform. Connecting industry professionals with the conferences, expos and summits that matter.

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© 2026 Industry Events Worldwide. All rights reserved.

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Industry Events

The world's most trusted B2B event discovery platform. Connecting industry professionals with the conferences, expos and summits that matter.

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  • Event Organisers
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  • Event Pro
  • Become a Speaker
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© 2026 Industry Events Worldwide. All rights reserved.

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