Marketing Dive

Applebee’s CMO on differentiating marketing in a value-obsessed industry

Michelle Chin digs into how the casual dining chain’s marketing is evolving, including through a new partnership with agency BBDO Chicago.

By Marketing Dive

1 min read
Applebee’s CMO on differentiating marketing in a value-obsessed industry
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights