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  3. Chinese luxury brands rise from challengers to market shapers as global houses lose lustre

South China Morning Post

Chinese luxury brands rise from challengers to market shapers as global houses lose lustre

After months of declining gold prices, Li Yue recently spent nearly 28,000 yuan (US$4,148) on a 10-gram (0.35-ounce) pure gold necklace – more than double the prevailing market rate for the metal. The piece in question: a gourd-shaped pendant from Laopu Gold, a Chinese heritage jewellery brand that has captured significant attention in recent years. But for Li, a software engineer in Shanghai, the purchase had little to do with bullion value. She cared more about the necklace’s design – the...

Continue with the complete report on the publisher’s website.

Read full article at South China Morning Post
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By South China Morning Post

6 August 2026|1 min read
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Chinese luxury brands rise from challengers to market shapers as global houses lose lustre
Chinese luxury brands rise from challengers to market shapers as global houses lose lustre
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