Digiday

Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit

The beverage giant's US and Canada media move to Omnicom as the holdco's CEO John Wren made the case it would build a bespoke team, not a Pepsico holdover.

By Digiday

1 min read
Omnicom lands Coca-Cola’s North American media business, as WPP retains its global remit
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights