Trust in AI: What adoption really looks like for Gulf SMEs

An article by Ahmed Sameh, Chief Marketing Officer at Fortis Every AI story coming out of the UAE this year seems to feature the same cast: sovereign AI strategies, enterprise transformation programmes and government ministries preparing to deploy agentic AI across 50% of federal services and operations within two years. It’s an impressive story, but it is also the wrong one if you want to understand how AI is changing the way most Gulf businesses operate. Small and medium-sized enterprise