Marketing Dive

Twisted Tea dons camo for collab campaign as brand faces headwinds

The fall-focused effort taps into cultural trends around camo fashion and arrives as a new CMO prepares to join parent company Boston Beer.

By Marketing Dive

1 min read
Twisted Tea dons camo for collab campaign as brand faces headwinds
Twisted Tea dons camo for collab campaign as brand faces headwinds

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