YourStory

Why the next commerce battle will be for the gap between discovery and access

Digital content has made product discovery increasingly accessible across India, but affordability, assortment and convenience remain gaps for consumers beyond the metros. The next phase of ecommerce will depend on how effectively businesses bridge that gap between aspiration and access.

By YourStory

1 min read
Why the next commerce battle will be for the gap between discovery and access
Why the next commerce battle will be for the gap between discovery and access

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