Ragan

How Brunswick’s internal comms, PR and government affairs teams report as one

Unified measurement and reporting can earn leadership buy-in. At recreational boating company Brunswick, the internal comms department doesn’t report its results to leadership on its own. Its numbers go into a single report alongside PR and government affairs. During Ragan’s Communications Measurement Virtual Conference last month, Jenny Westfall, director of enterprise communications at Brunswick, told […] The post How Brunswick’s internal comms, PR and government affairs teams report as

By Ragan

1 min read
How Brunswick’s internal comms, PR and government affairs teams report as one
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