Digiday

What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketing

Nikolaus Beier, svp of media and marketing services, Sportradar The power sports hold for marketers — to attract massive attention, foster engagement and bring fans together — were on full display during the New York Knicks’ run to the NBA championship this summer, and, more specifically, their massive Game Four comeback. It was a significant […]

By Digiday

1 min read
What championship moments like the Knicks’ Game Four comeback teach brands about real-time marketing
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