Digiday

58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

Agentic buying is 2026’s year of the mobile.

By Digiday

1 min read
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research
58% of ad execs expect agentic buying to hit scale within a year, according to IAB Europe research

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