South China Morning Post

As sales slow, Chinese carmaker courts controversy with overt marketing tactics

Chinese carmakers’ marketing tactics are under the spotlight after a controversy surrounding a comment by an Xpeng employee drew harsh criticism from middle-aged consumers. The incident comes as regulators step up quality checks on the reliability of automotive companies, according to industry officials and analysts. During a live-streamed new model launch ceremony on October 15, an Xpeng product manager used the term lao deng – a slang term referring to middle-aged people who appear to be...

By South China Morning Post

1 min read
As sales slow, Chinese carmaker courts controversy with overt marketing tactics
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Banking & Finance

Related Insights