DIGITIMES

Commentary: China's luxury cars reshapes market, causing global brands to lose ground

China's luxury car market is undergoing a major brand reshuffle. BMW, Mercedes-Benz, Audi, and Porsche all recorded significant sales or delivery declines in China in the third quarter of 2026, while domestic automakers continued moving upmarket with new energy vehicles (NEVs), smart cockpits, and driver-assistance technology.

By DIGITIMES

1 min read
Commentary: China's luxury cars reshapes market, causing global brands to lose ground
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