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Expedia Says Travelers Plan With AI Agents but Book Direct

Travelers increasingly rely on artificial intelligence assistants to plan their trips. Bookings made through those agents have yet to catch up. CEO Ariane Gorin said on Expedia Group’s third-quarter earnings call that “agentic AI’s real strength is in discovery.” People still want to book with a trusted brand, she said, “where they know that they’ll […] The post Expedia Says Travelers Plan With AI Agents but Book Direct appeared first on PYMNTS.com.

By PYMNTS

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Expedia Says Travelers Plan With AI Agents but Book Direct
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