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Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’

Horizon Media's CEO is challenging legacy FTE-based agency pricing, arguing that value-based compensation is the model of the future.

By Adweek

1 min read
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’
Horizon’s Bob Lord Takes Aim at Holdcos’ FTE Pricing Models: ‘It’s the Old System’

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