Digiday

Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Cakes is launching Cakes Media to shift from paid TikTok views to a permanent, brand-owned audience as ad costs climb.

By Digiday

1 min read
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy
Beauty brand Cakes wants to turn its TikTok virality into an owned media strategy

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights