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  3. The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre

McKinsey & Company

The CMO as impact driver: A conversation with Genentech CMO Zoë Lazarre

Genentech’s chief marketing officer discusses AI, the future of marketing, patient trust, and why growth depends as much on culture as technology.

Continue with the complete report on the publisher’s website.

Read full article at McKinsey & Company
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By McKinsey & Company

17 September 2026|1 min read
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