Marketing Dive

E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform

After the success of activations on Roblox and Twitch, the cosmetics brand is partnering with Korea-based Zepeto to showcase its Power Grip line.

By Marketing Dive

1 min read
E.l.f. Cosmetics returns to metaverse on avatar-based gaming platform
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights