Digiday

Agency execs call for retail media to be holistically considered beyond the lower funnel

At DMBS, agency leaders explained why retail media offers new opportunities to harness closed-loop measurement in a way that benefits both upper- and lower-funnel marketing efforts.

By Digiday

1 min read
Agency execs call for retail media to be holistically considered beyond the lower funnel
AI-generated illustration

Got news to share with the events industry?

Submit a press release or story tip and reach thousands of event professionals.

Get in touch→

More in Advertising & Marketing

Related Insights