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How comms leaders are tying KPIs to business results

Engagement, reputation and revenue top the list. Mike Prokopeak is director of Communications Leadership Council learning, community and content Ask a communicator how they define the value they bring to their business and you’ll often hear answers like building trust, creating alignment, protecting brand and creating strategic clarity. All are worthwhile goals. And all are […] The post How comms leaders are tying KPIs to business results appeared first on Ragan Communications.

By Ragan

1 min read
How comms leaders are tying KPIs to business results
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