Adweek

The Sydney Sweeney Effect Can Fade Fast for Brands, Data Suggests

Novig recently doubled down on its Sweeney campaign after a strong start. But for American Eagle, her early boost faded, and Dr. Squatch’s direct sales didn’t show a lasting lift either.

By Adweek

1 min read
The Sydney Sweeney Effect Can Fade Fast for Brands, Data Suggests
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